Football Sports Development and Deutsche Fußball Liga sign memorandum of understanding


Indian Football Sports Development Limited (FSDL), a business partner of Indian football and organizer of the Indian Super League, has signed a Memorandum of Understanding with the DFL Deutsche Fußball Liga, the organizing body of the Bundesliga, a football league professional association in Germany. . The two will focus on club initiatives, fan engagement using technology and will also run workshops.

Both will raise awareness and find ways to grow their fan bases and also focus on eFootball to develop a business model for the e-Indian Super League.

Football Sports Development Limited is a subsidiary of Reliance Industries Limited and is a business partner of the All India Football Federation.

Donata Hopfen, Head of DFL, said: “India represents an exciting emerging market thanks to the already growing interest in football and the active participation of society in recent years, making football the second sport in the country. Therefore, and due to its globally recognized passion for the sport, India is already playing – and will continue to play – an important role in the international endeavors of the Bundesliga in the years to come. Jointly exploring avenues of collaboration and working closely with the ISL will not only benefit Indian and German professional football, but more importantly, it will be another milestone as we support the growth of the world’s favorite sport in the future. global scale.”

A spokesperson for FSDL said: “We are always looking for partnerships that will contribute to the holistic growth of Indian football and bring best practices from global leagues to Indian clubs. The DFL has been a strong partner of FSDL over the years and this partnership has continued to evolve with a focus on how to give fans the best Indian football experience. We hope this partnership will benefit Indian football and its passionate fans.”

Football in India continues to grow in popularity and German football has already established close relationships with major Indian football stakeholders in recent years. Borussia Dortmund and RB Leipzig have established partnerships with many ISL clubs, while the German Football Association (DFB) has also entered into a memorandum of understanding with the Indian Football Federation (AIFF).

Ad spending in India is expected to grow by 15.2% in 2023 and 15.7% in 2024, the highest rate of any market in the world. In 2022, Indian advertising will increase by 16%, according to a Dentsu report titled “Global Ad Spend Forecasts”. The growth rate of advertising expenditure for China in 2023 is forecast at 4.0% and 5.4% the following year. Around the world, ad spending is likely to increase by around 8.7% in 2022, he said.

India’s advertising market will reach $11.1 billion in 2022, driven primarily by digital advertising which will grow by 31.6% and TV ads which are expected to grow by 14.5%.

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